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Capture Online Cosmetic Retailing in China

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By: Ally Dai

Independent consultant/Freelance writer

If it weren’t for the recent row between Lafaso and Jumei, two of China’s largest cosmetic online retailers, I wouldn’t have a clear picture of how fierce the competition in the online cosmetic market has become and how much e-commerce potential in China still remains. According to studies, internet users in China exceed 500 million—leaving opportunity for marketers in the beauty industry. A new white paper, “China Cosmetic E-commerce,” published by Lafaso, shed some li...

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